After a less than stellar 2017 Initial Public Offering (IPO) by Blue Apron, HelloFresh just filed their intention to go public on the Frankfurt Stock Exchange.

German-based HelloFresh plans to raise $353 million, with a market capitalization of 1.5 million euros ($1.8 billion) when they start trading publicly.

The move is surprising as the meal delivery kit industry is facing intense competition from Amazon/Whole Foods and Albertson’s, which recently acquired Plated.

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