Publix Super Markets Inc. recently entered the meal kit industry by introducing their very own meal kit line named Aprons. The Lakeland-based grocer is currently offering the kits at only two locations: in Tampa and Orlando.
The meal kits mimic the structure of kits from companies such as Plated, Hello Fresh, and Blue Apron but are not available for delivery yet. Publix hopes that consumers will choose these convenient meal kits over restaurant takeout and delivery.
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