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Meal Delivery Service

Purple Carrot

Purple Carrot is the most well-known vegan, or “plant-based,” meal delivery service. Their innovative recipes are tasty, healthy, and environmentally friendly, and their new TB12 plan is endorsed by Tom Brady.

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Official Description

Discover the power of a plant-based diet with Purple Carrot. Receive new recipes and pre-portioned ingredients each week.

About the Food

Purple Carrot takes a plant-based approach that’s good for the environment, and good for your body, with meals ranging from 400 to 800 calories.

While you might worry about not getting enough protein from a plant-based diet, Purple Carrot says you can. In fact, they even sent an email that shows how much protein is in some of their most common ingredients.

Purple Carrot Ingredients w Protein

Average grams of protein in common Purple Carrot ingredients: Lentils (9g), Hemp Seeds (33g), Nutritional Yeast (40g), Quinoa (14g), and Spirulina (57g).

Image via Purple Carrot email

If you are willing to take the plunge on plants, over the course of a few weeks with Purple Carrot you’ll likely learn some new cooking techniques as well as some new twists on classic recipes.

TB12 Performance Meals

A special offering endorsed by Tom Brady, TB12 recipes are meant to help you achieve peak performance with gluten-free, plant-based meals that are high in protein without a lot of refined sugars or soy.

TB12 recipes range from 600 calories to the occasional 1,000 calorie recipe. Here are a few examples including nutritional content:

  • Cannellini Bean Burger 930 cal, 19g fat, 164g carbs, 22g protein
  • Crispy Tofu 970 cal, 52g fat, 102g carbs, 40g protein
  • Cauliflower Steaks 510 cal, 34g fat, 47g carbs, 14g protein
Purple Carrot Diet
  • Vegan


Here are just a few Purple Carrot recipes:

  • Cannellini Bean Burger with Tzatziki & Carrot Fries
  • Cauliflower Steaks with Sweet Pepper Pesto & Smashed Potatoes
    Cauliflower Steaks with Sweet Pepper Pesto & Smashed Potatoes
  • Crispy Tofu with Pumpkin Seed Mole, Spanish Rice & Chayote Squash

How it Works

Purple Carrot - How it Works

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Purple Carrot says “nature creates, we deliver, you cook.” Here’s a little more about how it works:

  1. Purple Carrot sources ingredients from the best farmers they can find
  2. Once a week they’ll send you a recyclable box full of pre-measured ingredients
  3. You cook a unique meal from a wide variety of cuisines in 40 minutes or less

What’s Included

Purple Carrot’s plant-based meal boxes come in 2-serving and 4-serving sizes, and include:

  • Fresh, perfectly portioned ingredients for power-packed meals that you cook
  • Plant-based recipes featuring delightful seasonal flavors each week
  • Printed recipe sheets and an insulated box with reusable freezer packs


How much does Purple Carrot cost? The average price per serving is $10.71. Below you’ll find weekly pricing as of Mar 15, 2017.

2 Servings

3 meals / week

$68.00 / week

$11.33 / serving

TB12 Performance

3 meals / week

$78.00 / week

$13.00 / serving

4 Servings

2 meals / week

$74.00 / week

$9.25 / serving


Purple Carrot offers both their standard plans as well as TB12 Performance Meals plans.

Standard Plans

These are the “standard” Purple Carrot Plans in 2 and 4 serving sizes. The 2-serving plan includes three meals per week while the 4-serving plan includes only two meals per week.

TB12 Performance Meals

The TB12 plans offer higher-protein gluten-free meals developed in partnership with Tom Brady.


All Purple Carrot plans include free shipping, and you can expect your first order to ship within 14 days.

Coupons & Offers

As of this writing, Purple Carrot also offers $20 off your first order. Use coupon code PURPLE20 when you check out to save some coin. And here’s a pro-tip… if you sign up for their email (or start an order but don’t pay) they often email a $25 off offer after a day or two.

Key Features

  • Format

    Meal-kits you make yourself

  • Customizable

    No, weekly menus cannot be customized

  • Free Trial

    No, does not offer a free trial

  • Lunch Plans

    No, does not offer lunch

  • Meals for One

    No, one-serving plans are not available

Customer Service

  • Phone

    Call Purple Carrot at (857) 703-8188. They’re available M-F 9am to 5pm.

  • Switching Plans

    You can switch from the 2 to 4 serving plan, or the new TB12 plan, from your account at any time.

  • How do I cancel Purple Carrot?

    With Purple Carrot you can cancel your plan or skip an order at any time.

  • Refunds

    Members report Purple Carrot as being very helpful in recompensating for any issues.


See the difference between Purple Carrot and these popular meal delivery services:

Delivery Area

Purple Carrot delivers to the states highlighted in green.

Please note that Purple Carrot delivery areas are limited to select area codes in some states. Simply start the signup process and they’ll let you know if they’re available near you.

About the Creators

Founded by Andrew Levitt, the Purple Carrot is based out of Needham, Massachusetts and have been around since 2014.

Purple Carrot previously employed New York Times columnist Mark Bittman, and have recently launched TB12, a meal plan in partnership with Tom Brady.

Purple Carrot in the News

Here are some new and notable articles about Purple Carrot:

More Purple Carrot News

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